Your Marketing Foundation. Built in 4 Weeks.

Startups and early-stage companies that need to define their marketing foundation — ICP, positioning, messaging, and a clear GTM roadmap — before scaling spend. Also right for companies that have been "doing marketing" but lack strategic clarity on why their message isn't converting.

Brand and positioning analysis, website and SEO performance review, competitive landscape mapping, current channel performance assessment, content audit, and ICP hypothesis validation. You receive a written audit report with prioritized findings and recommended actions — not a slide deck full of observations with no clear next steps.

AI research setup (Perplexity, Claude, Gemini configured for your market), a custom prompt library built for your business and industry, content templates and AI workflows for your team, and 1–2 basic automations. The goal is to leave you with a functional AI marketing toolkit your team can run immediately — not just a strategy deck.

The Essential Sprint builds the foundation — strategy, positioning, and tools. The Growth Sprint executes: it launches your GTM, builds your funnel, gets your first leads in, and sets up your full marketing engine. If you already have clarity on ICP and positioning, start with Growth. If you're starting from scratch or your current positioning isn't working, start with Essential.

A written marketing audit, ICP and persona documentation, positioning and messaging framework, 90-day GTM roadmap, custom AI prompt library, and 1–2 live automations. Everything documented and handed off — you own it completely, no ongoing dependency.

No. The sprint is fixed scope, fixed price. It ends with a clean handoff. There's no retainer, no renewal, no upsell pressure. Some clients come back for a Growth Sprint once the foundation is set — but that's their choice, not a built-in requirement.